Inbound marketing and outbound marketing can both help build your business, but you need to understand the differences so you can capitalize on each one’s strength. With inbound marketing, you are drawing your prospects and potential customers to you. Typically this is done through content marketing, which we will discuss in a different blog post. Outbound marketing, which is also called interruption marketing, includes traditional advertising through radio, television, magazines, newspapers, etc., hoping to get peoples attention so they will call.
For more information about the differences between inbound and outbound marketing, check out this article and info graphic by visualcontenting.com.
if you have questions about marketing or in figuring out how you can use inbound and outbound marketing to grow your business, please email me ron [at] rontester.com.