My name is Ron Tester and I teach small business owners like you how to build a profitable business that meets your financial goals while giving you back your time and your life. My main site is DoThisNotThatMarketing.com , but I blog about all sorts of business matters (not just marketing) on RonTester.com.
Building my first business was a real struggle for me. As Michael E. Gerber would say, I knew how to do the work within that business, but I did not know how to run a business that did that kind of work. Although I struggled early on, I eventually built a sustainable business that provides me the freedom I was looking for when I started the business. The freedom to make my own decisions, create the business I had always wanted to work for (but couldn’t find), hire and work alongside great people, etc. Just as important, my business provides me with the freedom to take off when I want—spend time with my family and friends, travel—and know the business is going to flourish even when I’m not around.
As I began working with other small business owners, I realized that many were struggling just as I was. They felt overwhelmed by the amount of work they had to do. They didn’t know how to create the right strategies, execute the right tactics, build the right sort of team. Having been in their shoes, I vowed that the small business owners I work with would not have to struggle like I did.
I have now been working for myself since 2001, and earn a comfortable income, primarily from my own business, but also consulting with other small business owners about how they can build the business that they have always wanted. I teach business owners how to develop the strategies and tactics they need to grow their business, then keep them accountable to execute.